Whether indie or traditionally published, most authors today can agree on one thing: social media has helped redefine the way books are promoted and discovered. And perhaps just as important, it has allowed authors to further create and strengthen ties with their audience.
But what’s the best way to get started with social media? The multitude of available platforms, such as Facebook, Twitter, Instagram, Tumblr, LinkedIn and others, can make it difficult to figure out which to make your base. In my experience, though, Facebook is not only the most obvious place to start, but also the best, as it lets you find and expand your audience, while allowing your readers to discover the complete person behind your published words.